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NextBigBox, a leader in digital marketing solutions, has been honored with the prestigious title of Best Digital Marketing Agency 2024 for its groundbreaking advancements in AI-driven marketing strategies. This recognition highlights the company’s commitment to innovation, efficiency, and measurable results in the digital marketing space. With businesses increasingly relying on data-driven decision-making, NextBigBox has emerged as a […]

New Delhi: Hindustan Unilever (HUL), a leading FMCG giant, is pioneering a paradigm shift in its marketing strategy, transitioning to a social-first demand generation model.  This move signifies a departure from traditional “one-to-many” marketing, embracing the “many-to-many” approach to foster personalised and one-on-one consumer engagement. Central to this transformation is the integration of artificial intelligence

Chandigarh: Heena Kataria, at just 28 years old, embarked on her entrepreneurial journey by launching a digital marketing agency from scratch with zero initial investment. Relying solely on her talent, creativity, and determination, she transformed this venture into a thriving business that now serves over 150 clients across various sectors, including automobile, real estate, lifestyle,

The Department of Marketing at Northern Illinois University (NIU), in collaboration with the Continuing and Professional Education department, has recently launched a Digital Marketing Certificate Program for ongoing learners. This initiative marks the first certificate program in our College of Business, aimed at equipping professionals with up-to-date skills essential in today’s digital landscape. Chat Bot

New Delhi: McKinsey has acquired ET Medialabs (ETML), the performance marketing and analytics agency.  In a statement, McKinsey said, “With ETML, we now have over 200 digital marketing analysts, performance marketers, and data scientists across two global hubs in Asia and Latin America.” “Customer first is core to our DNA,” said Raghav Kansal, founder of

New Delhi: Marko and Brando, a digital marketing agency, has bagged the performance marketing mandate for Utkarsh India. Utkarsh India is a manufacturing company, supplying engineering products and services in the infrastructure, agriculture and domestic water piping industries. “We were looking for a partner who truly understands the digital landscape and can turn insights into

Over the past decade, the bed-in-a-box trend exploded, making it difficult for DTC mattress brands to stand out from the crowd. But that hasn’t been a problem for family-owned mattress brand Naturepedic, which started operating in 2003, long before the boom began. When DTC mattress brands started blowing up – and investing in digital advertising in

Totaligent, Inc. (OTCPK: TGNT), a leader in AI-driven digital marketing, today announced the launch of its beta website, offering marketers an exclusive preview of its next-generation AI-powered marketing platform. Designed to redefine person-based digital marketing, the platform leverages advanced artificial intelligence and big data analytics to optimize audience engagement, eliminate fraud, and maximize ROI. Totaligent’s

In this week’s episode of The Drum Podcast, AI experts ponder how scared marketers should be of a world where the recipient of marketing messages is no longer human. AI theorists sometimes divide the technological revolution we’re currently experiencing into three phases. First came predictive AI, which could forecast based on pattern recognition. Then came

BusinessWire India Bengaluru (Karnataka) [India], March 5: Weam.ai, an innovative collaborative AI platform, has been recognized as the “Best AI in Digital Marketing” at the prestigious Entrepreneur AI Awards 2025. This award validates Weam.ai’s commitment to revolutionizing how digital agencies, IT companies, and tech startups leverage AI for transformative growth. Weam.ai addresses the critical need