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(MENAFN– Asdaf News) Riyadh – Asdaf News: Entrepreneurs today understand the importance of marketing to stay competitive, build their brand and attract customers. However, in GoDaddy’s recent Global Entrepreneurship Survey, 67% of respondents said they are not confident that their current strategy is contributing to their business goals. For many, a lack of time, money, […]

Customer experience in India is becoming increasingly tech-driven and personalised, with a strong focus on seamless, multichannel engagement, quick and efficient service, and localised solutions. In the inaugural ETBrandEquity’s CX Annual Symposium 2025, marketers emphasised the evolving importance of customer experience (CX) in brand differentiation, particularly in industries like commercial vehicles, e-commerce brand and financial

February 27, 2025, New Delhi: New Delhi-based Value4Brand, a leading online reputation management (ORM) and digital marketing agency in India, has been awarded ‘Best Online Reputation Management Company’ at the recently-held Global Digital Marketing – Most Influential Digital Marketer Awards 2025. The gala awards ceremony took place alongside World Digital Marketing Congress at Taj Lands

The notion of becoming more “customer-focused” is now a critical business imperative for most ambitious companies. And as they drive for that extra competitive edge, design thinking is growing into an indispensable tool for developers and designers alike. The design thinking process is an iterative methodology that aims to understand end user behavior, challenge existing assumptions,

The recent imposition of reciprocal tariffs by the United States on Indian imports is a wake-up call for our exporters, especially for MSMEs who export to the US. These tariffs, definitely, are not just another policy shift and are indeed a direct hit to our competitiveness in one of our largest markets. As costs rise,

Singapore: KC Global Media Asia has announced the appointment of Lee-Asha Dukhie as its new Director and Head of Digital Marketing. In this pivotal role, Dukhie will oversee all digital marketing initiatives for the company, working in close collaboration with Serious Media, the company’s marketing agency, to shape and enhance its digital strategy across social

The Gist Marketing leaders face unprecedented challenges. Economic volatility, AI disruptions and data privacy regulations are reshaping marketing strategies in 2025. Privacy laws force a shift in data strategies. Marketers are moving away from third-party data toward first-party and zero-party approaches. Economic uncertainty pressures marketing budgets. CMOs must prove ROI while adapting to inflation, changing

Upload Digital, a leading digital transformation and growth studio in India and the UAE, has been working with Rescript Stationery for the past four years, helping to shape Rescript’s journey from an emerging startup to a recognized pioneer in sustainable stationery.